Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
- Gómez-Suárez, M.
- Abril, C.
Libro:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Ano de publicación: 2016
Páxinas: 182-208
Tipo: Capítulo de libro