Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
- Gómez-Suárez, M.
- Abril, C.
Livre:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Année de publication: 2016
Pages: 182-208
Type: Chapitre d'ouvrage