The mediating role of mental imagery in mobile advertising

  1. Gavilan, D.
  2. Avello, M.
  3. Abril, C.
Journal:
International Journal of Information Management

ISSN: 0268-4012

Year of publication: 2014

Volume: 34

Issue: 4

Pages: 457-464

Type: Article

DOI: 10.1016/J.IJINFOMGT.2014.04.004 GOOGLE SCHOLAR
Data source: Scopus