The mediating role of mental imagery in mobile advertising

  1. Gavilan, D.
  2. Avello, M.
  3. Abril, C.
Revue:
International Journal of Information Management

ISSN: 0268-4012

Année de publication: 2014

Volumen: 34

Número: 4

Pages: 457-464

Type: Article

DOI: 10.1016/J.IJINFOMGT.2014.04.004 GOOGLE SCHOLAR
La source de données: Scopus