Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

  1. García-Madariaga, J.
  2. Moya, I.
  3. Recuero, N.
  4. Blasco, M.-F.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2020

Volume: 11

Type: Article

DOI: 10.3389/FPSYG.2020.00760 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus