Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

  1. García-Madariaga, J.
  2. Moya, I.
  3. Recuero, N.
  4. Blasco, M.-F.
Aldizkaria:
Frontiers in Psychology

ISSN: 1664-1078

Argitalpen urtea: 2020

Alea: 11

Mota: Artikulua

DOI: 10.3389/FPSYG.2020.00760 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus