Loyalty programmes as a tourism service sales channela Spanish multi-sponsor programme case study

  1. José Manuel Ponzoa Casado
  2. Pedro José Reinares Lara
Journal:
Tourism review

ISSN: 1660-5373

Year of publication: 2010

Volume: 65

Issue: 3

Pages: 35-45

Type: Article

DOI: 10.1108/16605371011083512 DIALNET GOOGLE SCHOLAR

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