Loyalty programmes as a tourism service sales channela Spanish multi-sponsor programme case study

  1. José Manuel Ponzoa Casado
  2. Pedro José Reinares Lara
Aldizkaria:
Tourism review

ISSN: 1660-5373

Argitalpen urtea: 2010

Alea: 65

Zenbakia: 3

Orrialdeak: 35-45

Mota: Artikulua

DOI: 10.1108/16605371011083512 DIALNET GOOGLE SCHOLAR

Beste argitalpen batzuk: Tourism review