Do museums' websites boost visitors' intentions? A PLS multigroup comparison
- García-Madariaga, J.
- Virto, N.R.
- López, M.F.B.
- Manzano, J.A.
Livre:
Applying Partial Least Squares in Tourism and Hospitality Research
ISBN: 9781787567009
Année de publication: 2018
Pages: 153-184
Type: Chapitre d'ouvrage