Enfoques innovadores dirigidos al clienteestudio de casos
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Universidad Católica Santa Teresa de Jesús de Ávila
info
ISSN: 1579-9417
Year of publication: 2004
Issue Title: Investigación, Universidad e Innovación
Issue: 11
Pages: 61-71
Type: Article
More publications in: Revista madri+d. Monografía: revista de investigación en gestión de la innovación y tecnología
Abstract
Placing the customer as the centre of innovations, this article analyses this strategic factor as developed by companies both in their different initiatives and the setting in motion of commercial strategies. An analysis of specific cases of plans of innovation by different companies completes this study.