Enfoques innovadores dirigidos al clienteestudio de casos
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Universidad Católica Santa Teresa de Jesús de Ávila
info
ISSN: 1579-9417
Argitalpen urtea: 2004
Zenbakien izenburua: Investigación, Universidad e Innovación
Zenbakia: 11
Orrialdeak: 61-71
Mota: Artikulua
Beste argitalpen batzuk: Revista madri+d. Monografía: revista de investigación en gestión de la innovación y tecnología
Laburpena
Placing the customer as the centre of innovations, this article analyses this strategic factor as developed by companies both in their different initiatives and the setting in motion of commercial strategies. An analysis of specific cases of plans of innovation by different companies completes this study.