Reseña de "Cooperar para competir con éxito"

  1. Renata Kubus
Zeitschrift:
Mercados y Negocios: Revista de Investigación y y Análisis

ISSN: 1665-7039 2594-0163

Datum der Publikation: 2022

Nummer: 45

Seiten: 93-94

Art: Rezension

DOI: 10.32870/MYN.VI45.7668 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Mercados y Negocios: Revista de Investigación y y Análisis

Zusammenfassung

Cooperate to compete successfully is a short book in Spanish that provides a precise definition of cooperation between companies. The authors explain what cooperation entails and how companies can increase their competitiveness through cooperative ties. For the authors, cooperation is an intelligent response that aspires to increase competitiveness while facing changes.