Reseña de "Cooperar para competir con éxito"

  1. Renata Kubus
Aldizkaria:
Mercados y Negocios: Revista de Investigación y y Análisis

ISSN: 1665-7039 2594-0163

Argitalpen urtea: 2022

Zenbakia: 45

Orrialdeak: 93-94

Mota: Iruzkinak

DOI: 10.32870/MYN.VI45.7668 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Beste argitalpen batzuk: Mercados y Negocios: Revista de Investigación y y Análisis

Laburpena

Cooperate to compete successfully is a short book in Spanish that provides a precise definition of cooperation between companies. The authors explain what cooperation entails and how companies can increase their competitiveness through cooperative ties. For the authors, cooperation is an intelligent response that aspires to increase competitiveness while facing changes.