Reseña de "Cooperar para competir con éxito"
ISSN: 1665-7039, 2594-0163
Année de publication: 2022
Número: 45
Pages: 93-94
Type: Critique de livre
D'autres publications dans: Mercados y Negocios: Revista de Investigación y y Análisis
Résumé
Cooperate to compete successfully is a short book in Spanish that provides a precise definition of cooperation between companies. The authors explain what cooperation entails and how companies can increase their competitiveness through cooperative ties. For the authors, cooperation is an intelligent response that aspires to increase competitiveness while facing changes.