Exploring user’s experience of push notifications: a grounded theory approach

  1. Gavilan, D.
  2. Martinez-Navarro, G.
Journal:
Qualitative Market Research

ISSN: 1352-2752

Year of publication: 2022

Volume: 25

Issue: 2

Pages: 233-255

Type: Article

DOI: 10.1108/QMR-05-2021-0061 GOOGLE SCHOLAR
Data source: Scopus