Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid

  1. Fernández Muñoz, Cristobal
  2. Arribas Pérez, Felisa
  3. Martín Zapata, Cristina
Journal:
RAN. Revistas Academia y Negocios

ISSN: 0719-6245

Year of publication: 2021

Volume: 7

Issue: 1

Pages: 31-40

Type: Article

DOI: 10.29393/RAN6-1SMCF20001 GOOGLE SCHOLAR

More publications in: RAN. Revistas Academia y Negocios