Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid
- Fernández Muñoz, Cristobal
- Arribas Pérez, Felisa
- Martín Zapata, Cristina
ISSN: 0719-6245
Year of publication: 2021
Volume: 7
Issue: 1
Pages: 31-40
Type: Article
ISSN: 0719-6245
Year of publication: 2021
Volume: 7
Issue: 1
Pages: 31-40
Type: Article