Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid

  1. Fernández Muñoz, Cristobal
  2. Arribas Pérez, Felisa
  3. Martín Zapata, Cristina
Aldizkaria:
RAN. Revistas Academia y Negocios

ISSN: 0719-6245

Argitalpen urtea: 2021

Alea: 7

Zenbakia: 1

Orrialdeak: 31-40

Mota: Artikulua

DOI: 10.29393/RAN6-1SMCF20001 GOOGLE SCHOLAR

Beste argitalpen batzuk: RAN. Revistas Academia y Negocios