Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid

  1. Fernández Muñoz, Cristobal
  2. Arribas Pérez, Felisa
  3. Martín Zapata, Cristina
Revue:
RAN. Revistas Academia y Negocios

ISSN: 0719-6245

Année de publication: 2021

Volumen: 7

Número: 1

Pages: 31-40

Type: Article

DOI: 10.29393/RAN6-1SMCF20001 GOOGLE SCHOLAR

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