Are Employees Committed to the Brand? Developing a Measurement Tool
- Gavilán Bouzas, Diana 1
- Avello Iturriagagoitia, María 1
- Blasco López, María Francisca 1
- Fernández, Susana
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1
Universidad Complutense de Madrid
info
Proceedings:
Proceedings of the 12th IAMB Conference
Year of publication: 2012
Type: Conference paper