Are Employees Committed to the Brand? Developing a Measurement Tool

  1. Gavilán Bouzas, Diana 1
  2. Avello Iturriagagoitia, María 1
  3. Blasco López, María Francisca 1
  4. Fernández, Susana
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Actes de conférence:
Proceedings of the 12th IAMB Conference

Année de publication: 2012

Type: Communication dans un congrès

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