The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

  1. Mañas-Viniegra, L.
  2. Veloso, A.I.
  3. Núñez-Gómez, P.
Revista:
Soccer and Society

ISSN: 1743-9590 1466-0970

Any de publicació: 2023

Tipus: Article

DOI: 10.1080/14660970.2023.2284891 GOOGLE SCHOLAR

Objectius de Desenvolupament Sostenible