The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal
- Mañas-Viniegra, L.
- Veloso, A.I.
- Núñez-Gómez, P.
Revue:
Soccer and Society
ISSN: 1743-9590, 1466-0970
Année de publication: 2023
Type: Article