The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

  1. Sánchez-Iglesias, N.
  2. García-Madariaga, J.
  3. Jerez, M.
Revista:
Marketing Intelligence and Planning

ISSN: 0263-4503

Any de publicació: 2024

Volum: 42

Número: 1

Pàgines: 23-39

Tipus: Article

DOI: 10.1108/MIP-12-2022-0548 GOOGLE SCHOLAR
Font de les dades: Scopus