The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

  1. Sánchez-Iglesias, N.
  2. García-Madariaga, J.
  3. Jerez, M.
Aldizkaria:
Marketing Intelligence and Planning

ISSN: 0263-4503

Argitalpen urtea: 2024

Alea: 42

Zenbakia: 1

Orrialdeak: 23-39

Mota: Artikulua

DOI: 10.1108/MIP-12-2022-0548 GOOGLE SCHOLAR
Datuen iturria: Scopus