The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

  1. Sánchez-Iglesias, N.
  2. García-Madariaga, J.
  3. Jerez, M.
Zeitschrift:
Marketing Intelligence and Planning

ISSN: 0263-4503

Datum der Publikation: 2024

Ausgabe: 42

Nummer: 1

Seiten: 23-39

Art: Artikel

DOI: 10.1108/MIP-12-2022-0548 GOOGLE SCHOLAR
Datenquelle: Scopus