MARÍA
PUELLES GALLO
Profesor contratado doctor
SONIA LAURA
CARCELÉN GARCÍA
Profesora contratada doctora
Publicaciones en las que colabora con SONIA LAURA CARCELÉN GARCÍA (5)
2022
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Keys to optimising online sales of luxury cosmetics in Spain
UCJC Business & Society Review, Vol. 19, Núm. 1, pp. 74-109
2016
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Image of Luxury Brands: A Question of Style and Personality
SAGE Open, Vol. 6, Núm. 2
2015
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Comportamiento online del consumidor de cosmética masculina de lujo
Opción: Revista de Ciencias Humanas y Sociales, Núm. 3, pp. 362-383
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Luxury Brands Perceptions: An Applied Research to the Spanish Luxury Fragrances Market
Journal of Business and Economics, Vol. 6, Núm. 6, pp. 1071-1085
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The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands
Journal of Modern Accounting and Auditing, Vol. 11, Núm. 10