JESÚS
GARCÍA DE MADARIAGA MIRANDA
Catedrático de universidad
Publicaciones (72) Publicaciones de JESÚS GARCÍA DE MADARIAGA MIRANDA
2024
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Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
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Impact of emotional appeal on non-profit advertising: A neurophysiological analysis
Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217
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The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector
Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39
2023
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How to really quantify the economic value of customer information in corporate databases
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
2022
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A conceptual framework for customer value management
Revista de marketing y publicidad, Núm. 5, pp. 43-65
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Analysis of effective recall in radio advertising
Journal of Communication Management, Vol. 26, Núm. 1, pp. 18-38
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Faros antiguos para tempestades nuevas: Los informadores de servicio público ante las transformaciones de la digitalización
Gestión de medios públicos en el entorno digital: Nuevos valores, estrategias multiplataforma e internet de servicio público (Tirant Humanidades), pp. 235-255
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Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce
Springer Proceedings in Business and Economics
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Scanning Museumgoers Willingness to Pay More
International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106
2021
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Ethical Concerns About Fear Appeals in Social Advertising
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021
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Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-covid-19 time
Journal of Higher Education Theory and Practice, Vol. 21, Núm. 8, pp. 16-30
2020
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Archaeological tourism: looking for visitor loyalty drivers
Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75
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Ethical Challenges of Online Panels Based on Passive Data Collection Technology
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Ethical Dilemmas in Non-Profit Organizations Campaigns
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Gamification and online consumer decisions: Is the game over?
Decision Support Systems, Vol. 128
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Marketing Variables Predicting Customer Value in Empirical Environments
EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126
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Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment
Frontiers in Psychology, Vol. 11
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Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations
Societal Challenges in the Smart Society
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What can neuromarketing tell us about food packaging?
Foods, Vol. 9, Núm. 12