Publicaciones (72) Publicaciones de JESÚS GARCÍA DE MADARIAGA MIRANDA

2024

  1. Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  2. Impact of emotional appeal on non-profit advertising: A neurophysiological analysis

    Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217

  3. The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

    Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39

2023

  1. How to really quantify the economic value of customer information in corporate databases

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. A conceptual framework for customer value management

    Revista de marketing y publicidad, Núm. 5, pp. 43-65

  2. Analysis of effective recall in radio advertising

    Journal of Communication Management, Vol. 26, Núm. 1, pp. 18-38

  3. Faros antiguos para tempestades nuevas: Los informadores de servicio público ante las transformaciones de la digitalización

    Gestión de medios públicos en el entorno digital: Nuevos valores, estrategias multiplataforma e internet de servicio público (Tirant Humanidades), pp. 235-255

  4. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

  5. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-covid-19 time

    Journal of Higher Education Theory and Practice, Vol. 21, Núm. 8, pp. 16-30

2020

  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  3. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  5. Gamification and online consumer decisions: Is the game over?

    Decision Support Systems, Vol. 128

  6. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126

  7. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

  8. Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations

    Societal Challenges in the Smart Society

  9. What can neuromarketing tell us about food packaging?

    Foods, Vol. 9, Núm. 12