Publications (80) JESÚS GARCÍA DE MADARIAGA MIRANDA publications


  1. Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education

    International Entrepreneurship and Management Journal

  2. Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. How brand familiarity influences advertising effectiveness of non-profit organizations

    International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 2, pp. 279-293

  4. Impact of emotional appeal on non-profit advertising: A neurophysiological analysis

    Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217

  5. The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

    Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39


  1. How to really quantify the economic value of customer information in corporate databases

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1


  1. A conceptual framework for customer value management

    Revista de marketing y publicidad, Núm. 5, pp. 43-65

  2. Analysis of effective recall in radio advertising

    Journal of Communication Management, Vol. 26, Núm. 1, pp. 18-38

  3. El Valor Económico del Diseño en la Comunidad de Madrid (2010-2020). La ciudad creativa, motor de desarrollo regional: análisis comparativo con Londres y Los Ángeles,

    Estudios Superiores Internacionales S.L., Madrid

  4. Faros antiguos para tempestades nuevas: Los informadores de servicio público ante las transformaciones de la digitalización

    Gestión de medios públicos en el entorno digital: Nuevos valores, estrategias multiplataforma e internet de servicio público (Tirant Humanidades), pp. 235-255

  5. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

  6. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106


  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. Influencers vs the power of the crowd: A research about social influence on digital era

    Estudios Gerenciales, pp. 601-609

  3. Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-covid-19 time

    Journal of Higher Education Theory and Practice, Vol. 21, Núm. 8, pp. 16-30

  4. The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 748-767


  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels

    International Review of Management and Marketing, Vol. 10, Núm. 6, pp. 58-78

  3. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020