Publicaciones (84) Publicaciones de JESÚS GARCÍA DE MADARIAGA MIRANDA

2024

  1. Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education

    International Entrepreneurship and Management Journal, Vol. 20, Núm. 3, pp. 2187-2207

  2. Empowering marketing academics as interdisciplinary knowledge integrators in thefourth industrial revolution

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. How brand familiarity influences advertising effectiveness of non-profit organizations

    International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 2, pp. 279-293

  4. Impact of emotional appeal on non-profit advertising: A neurophysiological analysis

    Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217

  5. The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

    Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39

  6. Una empresa de restauración exitosa e innovadora en la cuarta generación familiar en España

    Casos de éxito en emprendimiento corporativo de empresas turísticas en los 5 continentes (Editorial Síntesis), pp. 147-158

2023

  1. How to really quantify the economic value of customer information in corporate databases

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. A conceptual framework for customer value management

    Revista de marketing y publicidad, Núm. 5, pp. 43-65

  2. Analysis of effective recall in radio advertising

    Journal of Communication Management, Vol. 26, Núm. 1, pp. 18-38

  3. El Valor Económico del Diseño en la Comunidad de Madrid (2010-2020). La ciudad creativa, motor de desarrollo regional: análisis comparativo con Londres y Los Ángeles,

    Estudios Superiores Internacionales S.L., Madrid

  4. Faros antiguos para tempestades nuevas: Los informadores de servicio público ante las transformaciones de la digitalización

    Gestión de medios públicos en el entorno digital: Nuevos valores, estrategias multiplataforma e internet de servicio público (Tirant Humanidades), pp. 235-255

  5. Impact of brand awareness on donor behavior

    XXXII AEMARK

  6. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

  7. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in.

    Martínez-López, F.J, and Martinez, L.F. e-Commerce in Advances in Digital Marketing and eCommerce, (Third International Conference), pp. 300-306

  8. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. How the integration of implicit and explicit techniques may enhance the measurement of chatbots user engagement

    XXXI AEMARK,

  3. Influencers vs the power of the crowd: A research about social influence on digital era

    Estudios Gerenciales, pp. 601-609

  4. Marketing vision for higher education institutions from the perspective of quality and perceived value in the post-covid-19 time

    Journal of Higher Education Theory and Practice, Vol. 21, Núm. 8, pp. 16-30

  5. The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 748-767