Publications by the researcher in collaboration with DIANA GAVILÁN BOUZAS (2)

2015

  1. WHY IS IT IMPORTANT FOR PRIVATE LABELS TO INNOVATE?: THE EFFECTS ON TRUST AND WOM.

    Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...

2012

  1. El valor intangible de la innovación de las marcas del distribuidor

    Cuadernos de estudios empresariales, Núm. 22, pp. 83-98