Publicaciones (79) Publicaciones en las que ha participado algún/a investigador/a

2022

  1. Desafíos futuros ante los 50 años de la adscripción de los estudios de Comercio a la Universidad Complutense de Madrid

    Miradas al comercio desde la Historia del Arte. El mercado, espacio de relación social y económica (Universidad Complutense de Madrid), pp. 7-10

  2. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

  3. Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research

    Smart Innovation, Systems and Technologies (Springer Science and Business Media Deutschland GmbH), pp. 233-241

  4. THE STATE OF THE ART OF EMOTIONAL ADVERTISING IN TOURISM: A NEUROMARKETING PERSPECTIVE

    Tourism Review International, Vol. 26, Núm. 2, pp. 139-162

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. Le pouvoir de Facebook : Les facteurs qui influencent les intentions de visite des followers

    Balisages

  3. New technology in Museums: AR and VR video games are coming

    Comunicación y sociedad = Communication & Society, Vol. 34, Núm. 2, pp. 193-210

  4. Scorm como estándar de transferencia decontenido en educación en línea: Análisis bibliométrico.

    Innovación en la docencia e investigación de las ciencias sociales y de la educación (Dykinson), pp. 2149-2169

  5. Willingness to pay more: The quest for superstar museums

    Academica Turistica, Vol. 14, Núm. 1, pp. 101-114

2020

  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Determinants of residents’ word-of-mouth behaviour and support for tourism

    Administrative Sciences, Vol. 10, Núm. 3

  3. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  5. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  6. Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?

    International Journal of Emerging Technologies in Learning, Vol. 15, Núm. 24, pp. 225-231

  7. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126

  8. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11