Publicaciones (81) Publicaciones de MARÍA FRANCISCA BLASCO LÓPEZ

2024

  1. Data platform for a data-driven tourism organization: A Conceptual Architecture

    Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability

2023

  1. Assessing customer satisfaction of London luxury hotels with the AHP method and the SERVPERF scale: a case study of customer reviews on TripAdvisor

    Procedia Computer Science

  2. COVID‑19. Crisis análogas, impacto en turismo y comportamiento del viajero a lo largo de la historia

    Pasos: Revista de Turismo y Patrimonio Cultural, Vol. 21, Núm. 4, pp. 779-793

  3. Data Sources as a Driver for Market-Oriented Tourism Organizations: a Bibliometric Perspective

    Journal of the Knowledge Economy

2022

  1. Desafíos futuros ante los 50 años de la adscripción de los estudios de Comercio a la Universidad Complutense de Madrid

    Miradas al comercio desde la Historia del Arte. El mercado, espacio de relación social y económica (Universidad Complutense de Madrid), pp. 7-10

  2. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

  3. Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research

    Smart Innovation, Systems and Technologies (Springer Science and Business Media Deutschland GmbH), pp. 233-241

  4. THE STATE OF THE ART OF EMOTIONAL ADVERTISING IN TOURISM: A NEUROMARKETING PERSPECTIVE

    Tourism Review International, Vol. 26, Núm. 2, pp. 139-162

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. Le pouvoir de Facebook : Les facteurs qui influencent les intentions de visite des followers

    Balisages

  3. New technology in Museums: AR and VR video games are coming

    Comunicación y sociedad = Communication & Society, Vol. 34, Núm. 2, pp. 193-210

  4. Scorm como estándar de transferencia decontenido en educación en línea: Análisis bibliométrico.

    Innovación en la docencia e investigación de las ciencias sociales y de la educación (Dykinson), pp. 2149-2169

  5. Willingness to pay more: The quest for superstar museums

    Academica Turistica, Vol. 14, Núm. 1, pp. 101-114

2020

  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Determinants of residents’ word-of-mouth behaviour and support for tourism

    Administrative Sciences, Vol. 10, Núm. 3

  3. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  5. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  6. Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?

    International Journal of Emerging Technologies in Learning, Vol. 15, Núm. 24, pp. 225-231

  7. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126