MARÍA FRANCISCA
BLASCO LÓPEZ
Profesora titular de universidad
Publicaciones (79) Publicaciones en las que ha participado algún/a investigador/a
2023
-
Assessing customer satisfaction of London luxury hotels with the AHP method and the SERVPERF scale: a case study of customer reviews on TripAdvisor
Procedia Computer Science
-
COVID‑19. Crisis análogas, impacto en turismo y comportamiento del viajero a lo largo de la historia
Pasos: Revista de Turismo y Patrimonio Cultural, Vol. 21, Núm. 4, pp. 779-793
-
Data Sources as a Driver for Market-Oriented Tourism Organizations: a Bibliometric Perspective
Journal of the Knowledge Economy
2022
-
Desafíos futuros ante los 50 años de la adscripción de los estudios de Comercio a la Universidad Complutense de Madrid
Miradas al comercio desde la Historia del Arte. El mercado, espacio de relación social y económica (Universidad Complutense de Madrid), pp. 7-10
-
Scanning Museumgoers Willingness to Pay More
International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106
-
Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research
Smart Innovation, Systems and Technologies (Springer Science and Business Media Deutschland GmbH), pp. 233-241
-
THE STATE OF THE ART OF EMOTIONAL ADVERTISING IN TOURISM: A NEUROMARKETING PERSPECTIVE
Tourism Review International, Vol. 26, Núm. 2, pp. 139-162
2021
-
Ethical Concerns About Fear Appeals in Social Advertising
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021
-
Le pouvoir de Facebook : Les facteurs qui influencent les intentions de visite des followers
Balisages
-
New technology in Museums: AR and VR video games are coming
Comunicación y sociedad = Communication & Society, Vol. 34, Núm. 2, pp. 193-210
-
Scorm como estándar de transferencia decontenido en educación en línea: Análisis bibliométrico.
Innovación en la docencia e investigación de las ciencias sociales y de la educación (Dykinson), pp. 2149-2169
-
Willingness to pay more: The quest for superstar museums
Academica Turistica, Vol. 14, Núm. 1, pp. 101-114
2020
-
Archaeological tourism: looking for visitor loyalty drivers
Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75
-
Determinants of residents’ word-of-mouth behaviour and support for tourism
Administrative Sciences, Vol. 10, Núm. 3
-
Ethical Challenges of Online Panels Based on Passive Data Collection Technology
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
-
Ethical Dilemmas in Non-Profit Organizations Campaigns
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
-
Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
-
Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboards?
International Journal of Emerging Technologies in Learning, Vol. 15, Núm. 24, pp. 225-231
-
Marketing Variables Predicting Customer Value in Empirical Environments
EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126
-
Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment
Frontiers in Psychology, Vol. 11