Ciencias de la Comunicación Aplicada
Département
Cristina
González Oñate
Publications dans lesquelles il/elle collabore avec Cristina González Oñate (2)
2019
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Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness
Comunicación y sociedad = Communication & Society, Vol. 32, Núm. 4, pp. 109-124
2018
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Rational vs emotional communication models. Definition parameters of advertising discourses
IROCAMM-International Review Of Communication And Marketing Mix, Núm. 1, pp. 88-104