Comercio y Turismo
Facultad
MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Publicaciones en las que colabora con MARÍA DEL CARMEN ABRIL BARRIE (7)
2024
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Sustainability oriented innovation and organizational values: a cluster analysis
Journal of Technology Transfer, Vol. 49, Núm. 1, pp. 1-18
2023
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Exploring the dimensions of NGO donor-based brand equity: A literature review
Nonprofit Management and Leadership
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Insights on NGO brand equity: a donor-based brand equity model
European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468
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NGO accountability to donors: better said than done?
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51
2017
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It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021
2016
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Marketing mix effects on private labels brand equity
European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175
2010
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Hedonic buying motivation and time-style
The International Journal of Management and Business, Vol. 1, Núm. 1, pp. 128-155