Publicaciones en las que colabora con MARÍA DEL CARMEN ABRIL BARRIE (7)

2024

  1. Sustainability oriented innovation and organizational values: a cluster analysis

    Journal of Technology Transfer, Vol. 49, Núm. 1, pp. 1-18

2023

  1. Exploring the dimensions of NGO donor-based brand equity: A literature review

    Nonprofit Management and Leadership

  2. Insights on NGO brand equity: a donor-based brand equity model

    European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468

  3. NGO accountability to donors: better said than done?

    Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51

2017

  1. It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175

2010

  1. Hedonic buying motivation and time-style

    The International Journal of Management and Business, Vol. 1, Núm. 1, pp. 128-155