JESÚS GARCÍA DE MADARIAGA MIRANDA-rekin lankidetzan egindako argitalpenak (7)

2019

  1. A Fuzzy Linguistic RFM Model Applied to Campaign Management

    IJIMAI, Vol. 5, Núm. 4, pp. 21-27

  2. A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

    Procedia Computer Science

2018

  1. A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector

    Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629

  2. Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system

    Advances in Intelligent Systems and Computing

2017

  1. Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: evidence from the automobile industry

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 1, pp. 39-53

2011

  1. Responsabilidad Social Corporativa y Gobierno Corporativo: Impacto sobre la reputación de las compañías del sector automovilístico y la satisfacción del cliente

    Revista de responsabilidad social de la empresa, Núm. 7, pp. 47-104

2010

  1. Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable?

    Innovar: revista de ciencias administrativas y sociales, Vol. 20, Núm. 37, pp. 5-19