Actividad comercial en el exterior de las empresas manufactureras españolas y estrategias de diferenciación de producto
- Moreno Martín, Lourdes
- Merino de Lucas, Fernando
ISSN: 0210-9107
Any de publicació: 1996
Número: 66
Pàgines: 107-123
Tipus: Article
Altres publicacions en: Papeles de economía española
Resum
This paper analyzes the internationalization of Spanish industry, taking as its starting pointthe trade activity abroad of manufacturing firms. Forthis purpose, it studies the influence of size in their export activity and examines to what extent productdifferentiation strategies (both vertical and horizontal) affect export performance.