Actividad comercial en el exterior de las empresas manufactureras españolas y estrategias de diferenciación de producto
- Moreno Martín, Lourdes
- Merino de Lucas, Fernando
ISSN: 0210-9107
Argitalpen urtea: 1996
Zenbakia: 66
Orrialdeak: 107-123
Mota: Artikulua
Beste argitalpen batzuk: Papeles de economía española
Laburpena
This paper analyzes the internationalization of Spanish industry, taking as its starting pointthe trade activity abroad of manufacturing firms. Forthis purpose, it studies the influence of size in their export activity and examines to what extent productdifferentiation strategies (both vertical and horizontal) affect export performance.