How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices

  1. Abril, C.
  2. Sanchez, J.
  3. Recio, T.
Revista:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Any de publicació: 2018

Volum: 58

Número: 3

Pàgines: 297-310

Tipus: Article

DOI: 10.2501/JAR-2017-016 GOOGLE SCHOLAR
Font de les dades: Scopus