How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices

  1. Abril, C.
  2. Sanchez, J.
  3. Recio, T.
Zeitschrift:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Datum der Publikation: 2018

Ausgabe: 58

Nummer: 3

Seiten: 297-310

Art: Artikel

DOI: 10.2501/JAR-2017-016 GOOGLE SCHOLAR
Datenquelle: Scopus