How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices
- Abril, C.
- Sanchez, J.
- Recio, T.
ISSN: 1740-1909, 0021-8499
Argitalpen urtea: 2018
Alea: 58
Zenbakia: 3
Orrialdeak: 297-310
Mota: Artikulua