How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices

  1. Abril, C.
  2. Sanchez, J.
  3. Recio, T.
Revue:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Année de publication: 2018

Volumen: 58

Número: 3

Pages: 297-310

Type: Article

DOI: 10.2501/JAR-2017-016 GOOGLE SCHOLAR
La source de données: Scopus