Is product innovation as effective for private labels as it is for national brands?

  1. Abril, C.
  2. Martos-Partal, M.
Revista:
Innovation: Management, Policy and Practice

ISSN: 1447-9338

Any de publicació: 2013

Volum: 15

Número: 3

Pàgines: 337-349

Tipus: Article

DOI: 10.5172/IMPP.2013.15.3.337 GOOGLE SCHOLAR
Font de les dades: Scopus