Is product innovation as effective for private labels as it is for national brands?

  1. Abril, C.
  2. Martos-Partal, M.
Aldizkaria:
Innovation: Management, Policy and Practice

ISSN: 1447-9338

Argitalpen urtea: 2013

Alea: 15

Zenbakia: 3

Orrialdeak: 337-349

Mota: Artikulua

DOI: 10.5172/IMPP.2013.15.3.337 GOOGLE SCHOLAR
Datuen iturria: Scopus