Is product innovation as effective for private labels as it is for national brands?
- Abril, C.
- Martos-Partal, M.
ISSN: 1447-9338
Year of publication: 2013
Volume: 15
Issue: 3
Pages: 337-349
Type: Article
ISSN: 1447-9338
Year of publication: 2013
Volume: 15
Issue: 3
Pages: 337-349
Type: Article