Is product innovation as effective for private labels as it is for national brands?

  1. Abril, C.
  2. Martos-Partal, M.
Revue:
Innovation: Management, Policy and Practice

ISSN: 1447-9338

Année de publication: 2013

Volumen: 15

Número: 3

Pages: 337-349

Type: Article

DOI: 10.5172/IMPP.2013.15.3.337 GOOGLE SCHOLAR
La source de données: Scopus