Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies

  1. Puelles, M.
  2. Diaz-Bustamante, M.
  3. Carcelén, S.
Zeitschrift:
International Review of Retail, Distribution and Consumer Research

ISSN: 1466-4402,  0959-3969

Datum der Publikation: 2016

Ausgabe: 26

Nummer: 4

Seiten: 396-417

Art: Artikel

DOI: 10.1080/09593969.2016.1169209 GOOGLE SCHOLAR
Datenquelle: Scopus