Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies

  1. Puelles, M.
  2. Diaz-Bustamante, M.
  3. Carcelén, S.
Revue:
International Review of Retail, Distribution and Consumer Research

ISSN: 1466-4402,  0959-3969

Année de publication: 2016

Volumen: 26

Número: 4

Pages: 396-417

Type: Article

DOI: 10.1080/09593969.2016.1169209 GOOGLE SCHOLAR
La source de données: Scopus