Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies
- Puelles, M.
- Diaz-Bustamante, M.
- Carcelén, S.
ISSN: 1466-4402, 0959-3969
Argitalpen urtea: 2016
Alea: 26
Zenbakia: 4
Orrialdeak: 396-417
Mota: Artikulua