Are consumers more rational and informed purchasers during recession periods? The role of Private Labels and retailing strategies

  1. Puelles, M.
  2. Diaz-Bustamante, M.
  3. Carcelén, S.
Revista:
International Review of Retail, Distribution and Consumer Research

ISSN: 1466-4402,  0959-3969

Ano de publicación: 2016

Volume: 26

Número: 4

Páxinas: 396-417

Tipo: Artigo

DOI: 10.1080/09593969.2016.1169209 GOOGLE SCHOLAR
Fonte de datos: Scopus