The Influence of Need for Touch in Multichannel Purchasing Behaviour: An approach based on its instrumental and autotelic dimensions and consumer's shopping task.
- Manzano, Roberto
- Ferran, Magdalena
- Gavilan, Diana
- Avello, Maria
- Abril, Carmen
ISSN: 2182-9306
Datum der Publikation: 2016
Ausgabe: 4
Nummer: 6
Seiten: 48-68
Art: Artikel