The Influence of Need for Touch in Multichannel Purchasing Behaviour: An approach based on its instrumental and autotelic dimensions and consumer's shopping task.

  1. Manzano, Roberto
  2. Ferran, Magdalena
  3. Gavilan, Diana
  4. Avello, Maria
  5. Abril, Carmen
Aldizkaria:
INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA

ISSN: 2182-9306

Argitalpen urtea: 2016

Alea: 4

Zenbakia: 6

Orrialdeak: 48-68

Mota: Artikulua

GOOGLE SCHOLAR
Datuen iturria: WoS