The Influence of Need for Touch in Multichannel Purchasing Behaviour: An approach based on its instrumental and autotelic dimensions and consumer's shopping task.

Manzano, Roberto
Ferran, Magdalena
Gavilan, Diana
Avello, Maria
Abril, Carmen

Journal:

INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA

ISSN: 2182-9306

Year of publication: 2016

Volume: 4

Issue: 6

Pages: 48-68

Type: Article

GOOGLE SCHOLAR

Data source: WoS